Month: May 2022

OTT Platforms | The Future is Now Streaming

General Corporate

In today’s fast paced lifestyle, it is difficult to catch shows at their scheduled timings on cable television. But over the top video (OTT) platforms have drastically changed the way we consume content. An OTT platform essentially provides direct media streaming services over the internet, skirting traditional cable providers. All you need is a stable internet connection and an electronic device – both easily accessible today. The COVID-19 pandemic has only accelerated the rate at which OTT platforms have been progressing. OTT platforms are giving a tough competition to other mediums of entertainment like, traditional television and the cinemas. With the increase in internet accessibility, cricket-frenzied masses can now catch their heroes batting a six, on their mobile phones via OTT platforms. What’s interesting is that users from all age groups are now “binging shows” on streaming platforms, and that too in various local languages. This article analyses the regulatory regime that applies to OTT platforms in India and its impact for investors in the sector.

Read More
 

The rules of the Bar Council of India prohibit lawyers and law firms from advertising or soliciting for work. This website is not meant for advertising the practice or for soliciting clients and is solely created for providing information. Any action taken by you based on the information provided in this website is at your own risk and Veyrah Law or its members will not be liable for any loss you suffer due to such actions. By accepting the terms contained here you agree that you have read and understood these terms, ‘Terms of Use’ and the ‘Privacy Policy’ contained in this website. Further, you agree that you are viewing the contents of this website at your own discretion to obtain necessary information.