Month: May 2022

OTT Platforms | The Future is Now Streaming

General Corporate, M&A and VC/PE

In today’s fast paced lifestyle, it is difficult to catch shows at their scheduled timings on cable television. But over the top video (OTT) platforms have drastically changed the way we consume content. An OTT platform essentially provides direct media streaming services over the internet, skirting traditional cable providers. All you need is a stable internet connection and an electronic device – both easily accessible today. The COVID-19 pandemic has only accelerated the rate at which OTT platforms have been progressing. OTT platforms are giving a tough competition to other mediums of entertainment like, traditional television and the cinemas. With the increase in internet accessibility, cricket-frenzied masses can now catch their heroes batting a six, on their mobile phones via OTT platforms. What’s interesting is that users from all age groups are now “binging shows” on streaming platforms, and that too in various local languages. This article analyses the regulatory regime that applies to OTT platforms in India and its impact for investors in the sector.

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